I am always interested in how entrepreneurs who enter the “mom market” get their start, so I was pleased to be introduced to Agatha Achindu, who is the founder of Yummy Spoonfuls baby and toddler food.
Today in Oakland, we hosted an epic playdate for our local blog readers, and had the opportunity to send them each home with a Yummy Spoonfuls coupon for redemption at Target.
Here are six questions I asked Agatha, based on my curiosity about her founder story.
1) How did you determine there was a need in the market for your product? What was going on in your own household?
I am the daughter of a farmer in Cameroon, West Africa, and growing up, we always had fresh food. Therefore making my son JZ’s baby food from scratch was second nature. I was working full time as a tech executive, but I made weekly batches of fresh, organic pureed baby food for him to eat during the week.
Other moms I met in my community were amazed and wanted to learn this too, so I started workshops teaching other mothers to make their own baby food. However, so many of them were pressed for time, I began making homemade baby food to help them out. Eventually, as I recognized the demand, I founded Yummy Spoonfuls in 2006.
2) What skills did you have that allowed you to believe you could make this business succeed?
Primarily, making fresh food is second nature to me. I was surrounded by the freshest, healthiest foods when I was growing up — no processed or convenience foods at all. Teaching seminars on healthy cooking and childhood nutrition came together easily because of this experience. Also, as a mother, I understand moms – their desire to provide the best for their children, and the time pressures of parenting. I saw a void in the marketplace that needed to be filled – fast, fresh healthy baby food, free of additives and preservatives – the kind of food a mother would make at home for her baby.
3) What skills did you lack? What leap of faith did you take? (more…)