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I used to joke that if I ever had a third child, he’d be drinking soda from a baby bottle. This baby above is not my son, but a real-life ad from the good old days.
The ad copy reads:
This young man is 11 months old – and he isn’t our youngest customer by any means.
For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it. Look at the back of a 7-Up bottle. Notice that all our ingredients are listed. (That isn’t required of soft drinks, you know – but we’re proud to do it and we think you’re pleased that we do.)
By the way, Mom, when it comes to toddlers – if they like to be coaxed to drink their milk, try this: Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk. It’s a wholesome combination – and it works! Make 7-Up your family drink. You like it…it likes you!
Thoughts?
Photo discovered on lunchtray.com
Wow, what a find! (And, ew, 7-Up plus milk, even “gently mixed?? What kind of marketing idea is that??)
7-up + milk = blech. I agree.
No fair! This is the type of stuff that makes me assume (rightly or wrongly) that parenting used to be a helluva lot easier. I mean, kids don’t like the food? Simple solution, add tons more sugar, they’ll love it! And it’s a wholesome combination to boot. ; )
I love this! Not for the thought of giving my baby a sugary drink, but, as Kate said, for the way parenting was. This was probably when seat belts weren’t in cars, when parents would smoke in a vehicle with windows rolled up and their baby in their laps. It makes me laugh. Why do we stress so much these days? Parents did what we think of as crazy things then and their children turned out alright (some are our parents or grandparents even!).
@Natalie, To your point, I have two friends whose moms were told in the seventies by their doctors:
1) when you’re pregnant, you can drink alcohol, just don’t get so drunk you fall down.
2) when you’re pregnant, you should switch to “clear” alcohol rather than dark-colored.
… but that’s a post for another day!
Also, who remembers Milk n Pepsi from Laverne and Shirley?
This also makes me wonder what we do now because we think it’s “pure and wholesome” that our grandchildren will think is utterly ridiculous!
I’m so glad you ladies are saying what I was thinking. Parenting is so hard these days and with so many judgments. Interviews for preschool, food allergies, OT/PT/Speech, etc. Though I can’t imagine giving my 13 mo old 7-up, I guess there are worse things…like a preschool interview 🙂
@becki, the “parent teacher” conference for my then 9 month old was needlessly stressful; I feel you.
@Heather, I recently read Penny Marshall’s autobiography and the milk and Pepsi thing was something she actually drank! So they had her character do so too. Blech!
@Cara, my grandma often gave us milk and root beer as a treat. Sounds weird now, but I loved it.
Just do what I did, I gave my child dry items, cereal, small crackers,goldfish ect. And placed a sippy cup of milk close by. Mind you he knew how drink from a cup he just wouldn’t do it, After a few minutes he was drinking his milk and from a sippy cup. I might give my child NOT baby sprite or 7 up if they were sick and I didn’t have any pedilite.
The first time I gave either of my children sparkling water, they dubbed it “too spicy” so I don’t think the little guy is in any hurry to catch up to them. I lucked out in that way.
How timely with the recent nytimes piece on the food industry and release of Fat Sugar Salt. What cracks me up about this ad is the total and complete absence of subtlety! I’m equally horrified.
I remember when kale was only used to line salad bars. Now it’s the best food on the planet! My husband says it is only good simmered with bacon or deep fried. He is obviously not currently on a health kick.