March 17, 2009
We marketers often talk about “trusted brands.” Everyone wants to be a trusted brand so that consumers will buy from them for the rest of their lives, adopting whatever new product the brand launches. Each consumer is unique and we formulate our own reactions, some emotional and some logical, to the product choices we face [...]
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January 15, 2009
Stephanie did it. She set out to make 365 (gluten free!) meals with her crock part in 2008 for her New Year’s Resolution. Dang. And I thought I liked lists and challenges. I asked her for her favorite favorites of the year and this is what she told me: I don’t really have favorites, but [...]
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