January 17, 2010
Hey you. Have you heard about bTrendie? Shhh, not so loud. bTrendie was launched by a group of parents who love great sales but hate generic, mass-produced clothes that all look the same. Don’t know what I mean? I was at a birthday party last weekend in which my sons had the same shirts as [...]
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March 17, 2009
We marketers often talk about “trusted brands.” Everyone wants to be a trusted brand so that consumers will buy from them for the rest of their lives, adopting whatever new product the brand launches. Each consumer is unique and we formulate our own reactions, some emotional and some logical, to the product choices we face [...]
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