Recent Press
For further information please contact Heather & Whitney at moms AT rookiemoms.com. See also press coverage from 2009 and earlier.
- Download a hi-res version of the cover of The Rookie Mom’s Handbook
- Download hi-res photo of Heather and Whitney
Recent Press: Television & Video
- LEGO playdate tips
December 2010
Whitney & Heather work with the DUPLO brand to create video, radio and print assets about playing with your children.
- UL Series on Safety
January 2010
Whitney & Heather give safety tips and share green resolutions on practicing a fire escape, natural cleaning products, and more.
Recent Press: Print
- Des Moines Register
May 2011
Spring Fever Frenzy - Pregnancy and Newborn magazine
March 2011
Surf this (online pick of the month) - Parents Magazine, early years
March 2010
How relationships change after a baby is born.
Online / Digital Magazines / Blogs
- Daily Buzz Moms
September 9, 2011
We love Rookie Moms: featured author Friday
- Move Forward
April 18, 2011
Heather talks about being a fitness role model for her kids. - Babble 50 Top Twitter Moms
September 8, 2010
Top Twitter Moms #4 Most Helpful, #6 Overall
- LilSugar
August 11, 2010
Website Lil Loves Rookie Moms — sweet profile of our site and book. - The Stir | She’s Still Got It
August 8, 2010
BlogHer ’10 What They Wore — Heather is highlighted for her keen fashion sense at BlogHer. - Motherhood Uncensored
August 3, 2010
A Few Good WAHMs: Whitney Moss from Rookie Moms — Whitney shares her work/life theories and practices. - LilSugar
July 28, 2010
Every Little Bottom Diaper Drives — featuring Whitney’s diaper drive success story and Huggies sponsorship details.
Partners and Affiliations
- Federated Media
As of May 2010
The Rookie Moms joined Federated Media as authors in the parenting and family living federation. - BabyCenter
From July 2010 to November 2012
Heather and Whitney wrote a weekly column for Babycenter.com in the Life + Home Section. Our announcement of the column. - Huggies Every Little Bottom
May 2010 to December 2011
Whitney and Heather are social media ambassadors for Huggies’ diaper donation program called Every Little Bottom. We help spread the word about how to get involved. More details here. Speaking of diapers, Whitney is also an adviser to Help A Mother Out in the Bay Area. - Safety At Home
From January 2009 to January 2012
Heather and Whitney wrote a the Safety at Home blog for Underwriters Laboratories (UL). We write a few times a week on family safety topics of interest. - Q-Tips From November 2011 to September 2012, Heather and Whitney will be shared tips as part of the Tipster program.