The theme of the EVO ’12 social media conference that Heather, Wendy, and I just attended in Park City, UT was “changing perspectives,” and it was executed beautifully.
How could I, a non-religious Jewish girl from West Los Angeles who is fulfilled by a final count of two children, not get a change of perspective after spending a weekend surrounded by crafty Mormons who were SMART AS HECK.
When I use the term crafty, I don’t mean sneaky. I mean that they know how to photograph, sew, and spray paint anything.
On multiple occasions, I would sit down next to a lovely young woman whom I assumed to be too young to even have children, only to learn that she had three. Or six. Shows you what I know. My context clues were all wrong. I don’t even know what kind of assumptions I held, but they were meaningless.
Perspective altered.
To answer a frequently asked question about blogging conferences, is it business or pleasure: It is both.
There are some panel discussions aimed at helping attendees grow their blogs, their skill sets, and their resumes, but there are also a ton of hands-on activities that create new bonds between teams.
There are chair lift rides in the dark, guacamole-making contests, and hot tub sessions in which it’s hard to recognize people you met earlier that day. It’s the old golf course business meeting turned girly.
There is lots of crying. And hugging.
Why crying? Because the speakers are so inspiring that it is an absolute privilege to be in the crowd.
Sheila Bernus Dowd, CEO of Clever Girls, is in remission after breast cancer.
Derreck Kayongo was a refugee in Uganda and is now an American citizen and founder of a non-profit that will save lives in developing countries.
Casey Mullins’s self-deprecating comedy about anxiety and depression invites every listener to feel a connection with her.
Diane’s slide show shows us spontaneous, blurry, joy returning to the lives of two little girls after the loss of their father.
That is but a small sample of the stories that were shared, put out into the crowd, so that each of us could mull them around in our brains and decide how we want to react, who we want to be.
Then, there were the tiny people. People so small they slept in small envelopes of fabric against their mother’s chests. Or slightly bigger ones who crawled beneath conference tables in search of outlet plugs with which to fiddle or cookie crumbs to pick up in their little fists.
It made me happy to see these moms attending the conference, soaking up the energy of their fellow bloggers, and continuing to build their own personal brands at the pace that worked for them and their families — with their babies in tow.
Ashlee from I’m Topsy Turvy
Carly from Living the Scream
Amanda from Not Just Cute
Working with a baby at your breast or at your feet is not for everyone. I sit in the pew that hires paid childcare during work hours. (Oh, who am I kidding: I never sit in any pew.) But it is inspiring to me, nonetheless, to be around these moms who are workin’ it.
Rachel from Busy Mommy Media
Annalise from Now For Something Completely Delicious




















I’m so glad something came out coherent (and dare I say meaningful!)
Loved seeing you.
Loved, loved, loved.
Best conference I’ve been to in a LONG time.
Love the write up. Love the babies.
I missed my own baby like crazy but really appreciated not having him there. The topsy turvy baby (or “super baby” as I liked to call him after seeing him wear a cape for the evening parties) is one month younger than Sawyer.
I love it! EVO is amazing, I have loved EVERY year I’ve attended, and plan to attend every year until they kick me out!
Bringing Baby Boy this year changed my perspective as well. instead of attended and listening carefully (and taking lots and lots of notes) to all the classes I ended up doing a lot more networking and it was still AMAZING as always, if not even MORE amazing than normal…
It was great to meet you too! And I HAVE to have the picture of Baby Boy and I to share in one of MY recaps please!
It’s all yours, Ashlee. And I’ll fix your name shortly
Beautiful recap. ps. How’s this for perspective? Asian Mormon in ‘da house!
Cheers!
Thanks for the shout out. So sweet to include me in this post. I love the part where you said that It made you happy to see moms with babies building there brands at there own pace. So true. EVO was SO inspiring! I enjoyed meeting you!
Hey craft challenger! We rocked that lemonade stand! It was great to meet you!
You too, Heather! Can’t wait to explore your site more!
Three of these cuties (and their mamas) were my roomies.
The babies and general family-friendly atmosphere are what I love about Evo.
If they make a “Babies of Evo” calendar, let me know.
Yes to gang signs!!!! Someone called it the “Mo Throw”! Best name yet! So great to have you Rookie Moms with us this year! I must see you both again soon!
Wonderful recap, Whitney. It was great seeing you there!
Hands-down, that was the best conference I’ve ever attended. Amazing, inspiring and meaningful on both a personal and professional level. And of course the babies made it that much more fun! Hanging out with Ashlee’s super baby was most definitely a highlight of the seo session!
” It’s the old golf course business meeting turned girly.” That is my favorite EVO quote! I enjoyed hanging out with you on the downtown photo tour.
I’m glad you enjoyed evo ’12. This was my second year and I’m already planning on next year. I hope to meet you then.
[...] a disclosure: I know the author of this book and she is a lovely person. Second, I won mine at the EVO conference I attended in May. There was an Oprah moment where the presenters announced that everyone should reach under their [...]