About Us

Welcome. Come closer, we have a secret. Staying home with a baby all day can be boring. That’s why we started this blog. And wrote this book.
Ancient History
When we met, Kurt Cobain was already dead, but people our age were still dressing like him. Many years and a couple of overpriced bridesmaids dresses later, our shared obstetrician literally left newly-pregnant Heather waist-down naked on the exam table to run across the street to the hospital to be with past-due pregnant Whitney waist-down naked on the delivery table. In the months that followed, we shared the experience of first-time motherhood, learning about our new sons and also about our new selves. We share an affinity for tracking things. Motherhood has provided us a whole new world of things to count and record: pounds of baby, ounces of milk, hours of sleep, weeks of life, minutes of crying.
About Whitney and Heather
In 2005, we were both working part-time and spending the rest of our days caring for our first babies. But we noticed that those babies never suggested anything interesting to do. They never said, “Mom, let’s go buy you some new jeans and a latte.” We started writing down our own ideas for fun things to do – with our babies in tow. We live less than two miles away from each other and could do many of these things together.
We put together this website to share our inspiration and adventures with other moms. We hope you’ll comment and provide your own spin on any of the activities we suggest.
Sometimes for new moms, it’s hard to think (admit it, you agree) and it’s just nice to be told what to do. Here we are. We’re telling you.
About Whitney (as told by Heather)
Whitney is crafty, fun, stylish, and original. She is always up for some creative hand-made project. She impressed me with her knit caps from the first day we met, but it wasn’t until she had a room full of “normal” people decorating onesies with fabric paint, stencils and stickers for my baby shower that I knew she could bring out the creativity in all of us. I left that day with a stack of onesies-of-a-kind (can I say that?).
She inspires me to be a better mom and have fun along the way. It’s true I have selective amnesia about how hard it all may be for her, I only noticed the smiles and laughter in between her baby Julian’s tears. When my husband went back to work, Whit took the day off her own job to teach me the mysterious ways of life on maternity leave. She took me on my first outing to the grocery store, made me lunch, talked me out of my ill-fitting maternity jeans, and helped me get a nap. What a woman!
Whitney challenges me to let go of my need to control everything (even though the pedometer was totally her idea) — please note that I am missing a full 3 days of data thanks to her intervention. She (sort of) tracked her own children for about five days and then decided she’d rather spend time out and about. Julian was born in October 2004 and Scarlett was born in July 2007.
About Heather (as told by Whitney)
This crazy chick used to track guests in an excel spreadsheet DURING her parties. Now she has two cutie pie sons and a cutie pie husband all of whom will probably go crazy over the next 65 years as she enters their every move into a spreadsheet. Holden was born in May 2005 and Milo was born in February 2007. Both boys have 8 full months of data about their unique eating/sleeping habits recorded for her reviewing pleasure. Charts comparing the two boys are available to anyone who is interested. Baby Sawyer joined the family in September 2011; charts are all digital.
When Heather saw me in the hospital after my son was born, even though I felt like I had been run over by a truck, she thought “That looks like fun!” When I came to see her after her son was born and asked if she felt like she had been run over by a truck, she looked at me with shock and asked how I knew that and what else had I forgotten to tell her. I would like to put in writing that I did not forget to tell her anything. She forgot to write it all down.
P.S. Things have gotten much much better since then.
P.S.2 Heather, the overachiever, participated in a triathlon 4 months after Holden was born.
Reaching Us
Parents with questions and comments for us should send email to moms (at) rookiemoms.com.
Folks who want to discuss product reviews should write to reviews (at) rookiemoms.com.
What is this site?
This web site attempts to answer the question of what to do with a new baby (and what to do with your SELF) every day. For those days when you have trouble dragging your butt out of bed because you don’t know what you’d do, we have ideas. We invite you to share your ideas with us too.
Do you want us to review your product or tell our friends about it? Here’s our review policy.
Newbies: If you’re just staring at that baby with a goofy/terrified grin and no idea what to do next, we have some ideas for you. We’re not your mother, we’re not your doctor, and we’re not a slick magazine trying to sell you products (although if we like one, we won’t be afraid to tell you about it). We’re just two geeky girls going through the same thing. It’s true your life will never be the same, but that’s ok.
Experts: If your baby is over 5 months old, we now consider you an expert. It’s time to start giving back and telling other moms what to do. Please post a comment wherever you see fit. We’ll try to incorporate your ideas to make this a richer resource for other chicks like us.
Our first book came out in May 2008. If you really like us, feel free to order it on Amazon and give a copy to everyone you know with a baby or baby bump. Our second book came out in May 2012.














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An expert?
*snort*
Good one. Seriously, not a day passes at which I don’t google something to help me with my 5-month-old shnuffelmuffin.
Thanks for the great laugh, ladies. And keep up the great work!
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no kidding…
expert indeed….that may have been the most encouraging thing i’ve heard towards myself today. thanks! he’s 12mos and just when i think i’ve got his number—-he changes area codes.
soo grateful to find ya’ll…what a fab endeavor.
will surely stay tuned.
saved my sanity during breakfast, lunch and dinner….i was, and still am sometimes, at my wits end with the whole cooking and feeding my picky tot of 17 months old. glad i found some great ideas here! we’ll see how they play out with your majesty over here! thanks gals!!
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I am so glad I found this site! Thank you for helping end those endless “well what do you want to do?” conversations I have with myself!
Hi! I LOVE your blog….I ran across it through Twitter. I would LOVE to post it (free) on my website under LINKS. Is that okay with you?? Tamara
Hi
I own an infant/toddler boutique that I opened three years ago in Hoboken, NJ. I recently closed the doors to the store front in January due to a growing family and an out of state move. My website has launched and it has become a HUGE success. I have expanded my product line and have started to carry maternity. I handpick every single product that is put on the site and I think you will really love what I have to offer.
Many of my newer items are custom handmade items for baby, nursery, and mom.
Please check out my site. I’m really proud of the work I have done over the last few years and I think you will really like it. http://www.ittybittiesboutique.com .
Thanks
Michelle
Dear editor, Love your blog!!!
My name is Alex Castaneda, I been working for a company called My Blankee for over 2 years now and recently been given the honor of promoting and handling P.R. for the company. We are reaching out to you to see if you were interested in a review and giveaway of our products.
I am confident in the quality and service of our company and proud to spread the word about our wonderful baby products. The reason I am contacting you is I feel your viewers will enjoy and benefit from the promotion we have going on right now. We know how the situation is for a lot of people out there and we have made changes to our products prices to not only be affordable but comforting in times like these.
We recently launched a new web site (www.myblankeeinc.com) which is our outlet store and all of our products on that site are 50% off of the original retail price. Not something our retail stores were too happy with but we feel that we have enough products to cater to all budgets not just those of whom can afford to shop at high-end boutiques and retail stores such as Sax and Neiman Marcus.
I thank you for your time and hope to hear from you soon.
You can shipping you couple samples of our products so you can take a look at our superb soft and quality first hand. We would also love to trade links on our sites… We can post a link your site and vice versa…. We’ve recently noticed it helps the search engines rank both site a little higher.
Alex Castaneda
My Blankee Inc.
Hi i am a new grandma and my daughter and i feel there may be a whole in the market in glasgow scotland for a baby and toddler freindly coffee bar ( the coffee being for the adults) . We both hate our jobs and my daughter has a reflair for organisational skills and managing. I was wondering if you had first hand experence of something like this. We were thinking of soft play area, buggy park, food and drinks suitable for babies and toddlers so mum cant be caught out, and a relaxing freindly atmosphere for stressed out mums/Dads going shopping and need a break. If you have any ideas or thoughts on this please please email. Thanks alot . Dani (grandma)
I guess I’m an expert with my 20 month old, but I feel like I’m going to be a rookie again when baby number 2 arrives in August! My secret Mom tip is for my little girl’s tees. We are asked constantly where she gets them. They’re all organic and the dyes are non-toxic which I proudly boast about being that my daughter has super sensitive skin. She wears Tiny Revolutionary tees 24/7. For playtime, for bedtime for anytime. They are so soft and comfy and the best part is she can put them on herself!
And they spread a great message and that’s how I want my kiddos to grow up, with big hearts full of love! Check them out!
This is a great site. I’ve been a stay at home mom for 14 years, with a few part time jobs in between. I know things can get boring! It’s great to have the internet to connect with people.
[...] hope you all know the Rookie Moms, Heather and Whitney; these girls are precisely the kind of people that make me wish the Internet lived on my block [...]
[...] Moms! I knew I loved them from the moment I read their about us page where Whitney describes Heather’s love of tracking things in spreadsheets. Eden and I are [...]
Congrats Heather! We met briefly when you were here at Wine.com a few years back. I recall you telling me about this site when I was pregnant. I just stumbled upon the Rookie Mom book and was delighted to find out it was your creation! I plan on giving it as a Mother’s Day gift.
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So glad to have stumbled on your blog! I’m also a rookie mom (don’t think having a 7-month old qualifies me as an expert!). I can so relate to “staying home with a baby all day can be boring”! You’re so lucky to have each other!
Well done – this is a great blog!!
I work part-time and the rest of the time I struggle with coming up with ideas of what my son and I can do together. Quite a challenge for someone who is not that creative!!
I’ll be sure to stop by another time and get some more ideas.
Thanks!
Just found your site and LOVE it! My “baby” is two-and-a-half, and boy do I wish I’d known about Rookie Moms back when she was born. Thank you for doing what you do! Will refer all of my new mommy friends!!
Your About section/story is great. Made me laugh, smile, and think of my good friends. Nice job with your site!
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[...] by Whitney and Heather, this website is funny, helpful and user-friendly. All things an online site should be. They [...]
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[...] Kaplun and Heather from the Rookie Moms were the models for a shot Brian Smith helped us frame. He told us to look for unique landmarks to [...]
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[...] the playdate before it begins. One brilliant trick I learned from my partner-in-crime, Whitney, is to clearly state the end time of a play date or party before it gets going. It’s so much [...]
[...] Photo Credit: (1): heraldpost via Compfight cc and (2) Heather Flett [...]