My snack pain has been eased

As a marketer (that’s my real job, when I do find time to take on freelance gigs) I always read taglines for products and services. This is typically where a brand attempts to present their key benefit or address a consumer’s “pain point”.

Recently when Scarlett tossed her favorite snack all over my car simply by shaking her Snack Trap up and down, I had to supress my urge to throw the snack trap out of the window and run over it with my car. I can do this now, because I am the proud owner of a Munchie Mug, which truly is spill-resistant. Since “spill-resistant” doesn’t really fit into a cute tagline, they’ve gone with one which speaks directly to me, “One Less Mess.” Thank you, Munchie Mug-makers (who are a pair of grandpas, by the way– is that not the cutest?)

The Munchie Mug is available only on their web site and only in one so-so looking design, but does this thing work! Scarlett got the hang of using it immediately. The part that the child sticks their hand in feels sort of like a wetsuit or mousepad material, sans the rubber backing. It’s soft and won’t scrape up your precious little baby’s hands. Plus, it overlaps so that nothing can fall out.

Munchie Mug is dishwasher-safe (even the fabric part!) AND BPA FREE! And, it has a loop in the rim so that you can hook it to your stroller straps with some links. Yay for the grandpas!

For you green mamas, consider this product seriously; it’s recyclable and eliminates waste produced by tossing countless snack bags (guilty!).