The woman behind your behind, Sara Blakely, best known for her invention of SPANX, was struck by a creative impulse during her 40th week of pregnancy, which gave birth to The Belly Art Project.
This coffee table book, whose sale proceeds will go towards Every Mother Counts, is filled with highly stylized photographs of painted pregnant bellies, including a handful of celebrity bellies.
Pre-order on Amazon now; books will ship in October.
The book also offers a How-To section, providing tips for painting pregnant bellies.
While the book’s website suggests folks will share photos with the hashtag #thebellyartproject, currently none are public. Find some fun photos from non-professional photo shoots to inspire your own belly painting on Instagram by searching #bellyart.